STORYTELLING FOR COLLEGE SPORTS TEAMS

Tell Your Story Through Your Brand Ambassadors

We're a pioneering college sports marketing company that leverages the personal stories of your most valuable asset - your brand ambassadors - to reach your goals in marketing, branding, revenue generation, recruiting, and more.

HI THERE, WE'RE FANWORD

For Us, It's All About Your Story

FanWord is a college sports marketing company that exclusively focuses on activating the power of the stories of your brand ambassadors. Think of us as storytellers, graphic designers, marketers, and creative thinkers that will get your fans, donors, recruits, and alumni hooked.

Story Creation

Our bread and butter. We craft powerful & authentic stories about the lives and experiences of your brand ambassadors.

FIRST-PERSON WRITTEN STORIES

VIDEO STORIES

AUDIO STORIES

...

Story Repurposing

Our team will transform stories into custom content solutions that will be precisely tailored to your needs and wants.​

WEBSITE CONTENT

SOCIAL MEDIA CONTENT

FUNDRAISING SITES

RECRUITING SITES

MAGAZINES

...

Story Distribution

We make sure that the stories reach the right audience on the right channels at the right time.​

WEBSITE CONTENT

SOCIAL MEDIA CONTENT

FUNDRAISING SITES

RECRUITING SITES

MAGAZINES

...

Story Creation

Our bread and butter. We craft powerful & authentic stories about the lives and experiences of your brand ambassadors.

FIRST-PERSON WRITTEN STORIES | VIDEO STORIES | AUDIO STORIES | ...

Story Repurposing

Our team will transform stories into custom content solutions that will be precisely tailored to your needs and wants.

WEBSITE CONTENT | SOCIAL MEDIA CONTENT | FUNDRAISING SITES | RECRUITING SITES | MAGAZINES | ...

Story Distribution

We make sure that the stories reach the right audience on the right channels at the right time.

ORGANIC DISTRIBUTION | SOCIAL MEDIA ADVERTISING | INFLUENCER MARKETING | ...

Story Creation

Our bread and butter. We craft powerful & authentic stories about the lives and experiences of your brand ambassadors.

FIRST-PERSON WRITTEN STORIES

VIDEO STORIES

AUDIO STORIES

...

Story Repurposing

Our team transforms stories into custom content solutions that are precisely tailored to your needs and wants.

WEBSITE CONTENT

SOCIAL MEDIA CONTENT

FUNDRAISING SITES

RECRUITING SITES

MAGAZINES

...

Story Distribution

We make sure that stories reach the right audience on the right channels at the right time.

ORGANIC DISTRIBUTION

SOCIAL MEDIA ADVERTISING

INFLUENCER MARKETING

...

If you want us to repurpose & distribute content that you've created, no problem. We do that as well.

YOUR BRAND AMBASSADORS

Your Most Important Asset

Brand ambassadors are the backbone of your athletic department. They represent your brand all over the world and turn it into what it is. Brand ambassadors present the perfect vehicle to promote your athletic department and drive engagement. They are your...

STUDENT-ATHLETES

ALUMNI

COACHES

FANS

STAFF

...

THE VALUE OF STORIES

How Stories Can Impact Your Brand

In today's digital world, it becomes more important than ever for college sports teams to stand out. As your athletic department is defined by the countless stories it shapes each and every single day, telling these stories is a perfect way to cut through the noise and connect with your audience on a deeper level.​

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Connect With Alumni

Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.

Boost Recruitment

Giving recruits an inside look into your athletic department will give you a competitive advantage in the recruiting game.

Increase Ticket Sales

Give your ticketing campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your fans to build a personal connection with your brand.

Support Fundraising

Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.

Build Brand Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.​

Connect With Alumni

Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.​

Boost Recruitment

Giving recruits an inside look into your athletic department will give you a competitive advantage in the recruiting game.​

Increase Ticket Sales​

Give your ticketing campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your fans to build a personal connection with your brand.

Support Fundraising​

Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.​

Build Brand Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

USE CASES

Our Most Popular Products

01

First-Person Stories Of Your Brand Ambassadors

We deliver weekly/monthly first-person stories about your brand ambassadors that you can put on your website and social channels.

02

Custom Social Media Content

Make your brand ambassadors more personable through unique social media content that highlights quotes or other relevant personal information.

03

Reach New & Targeted Audiences

With access to ~500,000 vetted social media influencers, we execute highly targeted content distribution campaigns with the perfect blogger, micro-influencer, or local celebrity promoting your brand.

OUR WORK

Telling Impactful Stories

Whether we create stories for our own storytelling platform or your on- and offline channels. We love what we do and seeing the impact these stories have.

James Skerjanec

Nebraska Wesleyan Saved My Life

Blair Bartholomew

Nevertheless, She Persisted!

Brooke Smith

Nebraska, I Missed You!

We created hundreds of stories with brand ambassadors from 30+ schools.

...

OUR FOUNDER

Christopher Aumueller

Chris is a former Division I tennis player for the University of Nebraska. As a player, he saw great success including various conference and national awards. After his playing days, he worked as a Volunteer Assistant Coach for the tennis team while earning his MBA degree from the business school at Nebraska. Post playing & coaching days, Chris realized that athletic departments miss out on valuable marketing opportunities with their brand ambassadors. This realization made him start FanWord.

CONTACT US

We Don't Bite, I Promise!

Tell us a little bit about yourself and one of our team members will get a hold of you within the next 48 hours.

Marketing Agency

YOU ARE HERE

We're a pioneering college sports marketing company that leverages the personal stories of your most valuable asset - your brand ambassadors - to reach your goals in marketing, branding, revenue generation, recruiting, and more.

Storytelling Platform

We provide a storytelling platform for current and former student-athletes to share their own stories in their own words.